stella & dot
FASHION SHOW. 300 guests.
People of the same kind always stick together? Boring! We prove: Opposites attract each other. Stylish. Trendy. Not aloof.
The challenge: Organising an extravagant location that does not give away at first sight what’s hiding behind those walls. “Something that has never been there before! Extravagant!” We know such target calls well enough. And we are accepting the challenge.
Implementation and concept: Fashion show, get together – experiencing the products of our client at first hand. Location: a venerable museum in Munich, centralised, modernistic. Light masks are casting the companies logo into the impressive, arched vault (20meters high), that is illuminated in the companies colours.
Seeing – and being seen. 300 young ladies are the guests (plus: 8 men, who are loving their job this evening). Experiencing fashion, testing it, drinking a glass of Hugo or Spritz. And celebrating.
Happy guests. Happy client. Mission complete.